Apple lets you pick the AI: ChatGPT, Gemini or Claude on iPhone
Apple is building an Extensions system that lets you choose which AI handles Apple Intelligence features. Here is how it will work.
Apple has always liked to decide everything for us. This time, it decided to let us choose. The company is building an Extensions system that lets users set which artificial intelligence answers when they use Apple Intelligence features: ChatGPT, Google’s Gemini or Anthropic’s Claude.
There is a neat detail too: each model will have a distinct voice, so you know straight away which one is replying. It is a small act of transparency in a world where more and more answers come from machines.
Apple playing several horses
The strategic read is interesting. Rather than betting everything on a single partner, Apple positions itself as the stage where the big models compete for the user’s attention. The one who decides becomes whoever holds the iPhone, not Cupertino.
For the everyday user, the upside is clear: you can use the assistant you feel most comfortable with, or switch depending on the task. For the industry, it is another sign that the assistant wars will be fought inside the phones already in our pockets.
There is also a privacy question. Routing requests to different providers raises the matter of where our data ends up, and Apple will need to explain very clearly how it keeps all of this sealed and safe.
At heart, it confirms an era: AI has stopped being a product and become a layer everything rests on.
See also: Apple’s new models built with Google and the Gemini Omni that makes video. More at Apple Intelligence.
Illustrative · Photo: Matheus Bertelli / Pexels