The new Siri and Gemini will land late in Europe — and the law's to blame
Apple says Siri's AI features are delayed in the EU because of the Digital Markets Act. And, surprise, it's lining up with Google in this fight.
If you’re in Europe and counted on rolling out Siri’s new artificial-intelligence features right away, get ready to wait. Apple has announced that some of its AI updates are delayed in the European Union, and it points the finger at the Digital Markets Act — the law forcing the giants to open their platforms to competitors.
What’s at stake
The European Commission wants Apple and Google, whenever they build a new feature into their systems, to build it so third parties can use it too. Brussels also told Google to give rival AI assistants the same access to Android its own technology enjoys. The companies say those demands clash with privacy and security; regulators reply that without them there’s no real competition.
The curious twist
The tasty detail is the unlikely alliance: Apple, normally Google’s rival, came to its defence in this arm-wrestle with Brussels. It makes sense — what’s on the table is the principle of how much control platforms keep over what they build. For the European user, the practical result is watching others get features first.
It’s the old dilemma: rules that protect competition can, in the short term, delay novelties for those living on this side of the Atlantic. Fair or not, it’s the price Europe has decided to pay.
See also: Apple and the new AFM3 models. The text of the law is on the official Digital Markets Act portal.
Image: Wikimedia Commons