Apple unveils AFM 3, its new family of AI models
Five models, from phone to server, built in partnership with Google. Apple is trying, at last, to find its footing in artificial intelligence.
Apple has announced its third-generation Apple Foundation Models — AFM 3 — a family of five AI models ranging from what runs inside the phone to what lives on the servers. The detail that drew most attention: they were built in partnership with Google.
For anyone who has followed the saga, it makes sense. Apple arrived late and awkwardly to the AI race, with a Siri that promised much and delivered little. Rather than trying to do everything alone, the Cupertino company seems to have decided it is better to lean on someone who already has muscle in the field.
On-device and in the cloud
The logic of AFM 3 is to split tasks: smaller models run directly on the device, fast and more privacy-friendly because the data never leaves the phone; larger ones sit on servers for heavier requests. It is the same balance the whole industry is chasing, between speed, cost and data protection.
The big question is whether this is enough for Apple to claw back ground from OpenAI and Google within its own products. Having good models is one thing; turning them into an assistant people actually use every day is quite another — and that is precisely where Apple has stumbled.
See also: Apple and the choice of an AI partner. Official announcements are at apple.com.
Imagem: Wikimedia Commons