YouTube is cracking down on 'AI slop' and just changed its monetisation rules
YouTube has changed its monetisation rules to curb repetitive AI-generated content — so-called AI slop. Here's what changes for people who make videos.
YouTube has decided to put the brakes on the flood of mass-produced AI videos. The platform updated its monetisation rules to curb the spread of so-called AI slop — that repetitive, near-effortless content churned out purely to feed the algorithm and hoover up clicks. The message is clear: AI, fine; junk factory, no.
What is ‘AI slop’, and why does it matter?
It’s the name for AI-generated content made in bulk and at low quality — synthetic voices reading articles, images assembled on a production line, channels dumping dozens of videos a day with nothing original. It clogs search, misleads viewers, and squeezes out people who create from scratch. For a platform that runs on attention, it’s slow poison.
What changes for people who make videos?
YouTube insists it isn’t banning AI — creators can keep using it, as long as it adds value rather than just generating automated posts. In practice, monetisation will look harder at original, transformed content; anyone simply repackaging others’ material or producing in bulk risks losing payouts. It’s a sign of where the big platforms are heading as generative AI floods the internet, in the same vein as debates over tighter rules for automated content. The creator rules live on YouTube’s official site.
By Oliver Grant
Illustrative · Photo: Markus Winkler / Pexels