Pixel 11 launch set for August 12: Google books a prime-time event in New York
Google has scheduled its Made by Google event for August 12 in New York, where it will unveil the Pixel 11 line, the Pro models and the Pixel Watch 5.
There is now a date to meet Google’s next generation of phones: the Made by Google event is set for August 12 in New York, with a twist in the format — instead of the usual midday keynote, the show moves to 6 PM local time, in prime time.
What will Google announce on August 12?
The full family: Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold, plus the Pixel Watch 5. The official teaser shows a shiny gold metal frame and the familiar pill-shaped camera bar, with a promise to reveal “the next generation of Pixel”. Pre-orders are expected to open the same day, with shipping a week or two later — the official schedule will be on the Google Store.
How much will the Pixel 11 cost?
That is the big unknown — and the omens are not great. The specialist press anticipates price rises across the range, driven by the RAM crisis that is pushing up smartphone production costs across the industry. Nothing confirmed by Google for now; the answer arrives on August 12.
The timing tells a story too: the event lands a week earlier than last year, at a moment when the competition is wide awake — Samsung has its foldables Unpacked booked for July 22, and Apple is prepping its usual September, with a Gemini-powered Siri on the radar. August is shaping up to be an interesting month to change phones.
By Oliver Grant
Image: Syced / Wikimedia Commons (CC0)