Meta accused by Brussels: Instagram and Facebook 'addictive design' breaches EU digital law
The European Commission has preliminarily found Meta in breach of the Digital Services Act over addictive design on Instagram and Facebook. Fines could reach 6% of global turnover.
Infinite scroll could cost Meta dearly. The European Commission concluded this Friday, on a preliminary basis, that Instagram and Facebook violate the Digital Services Act (DSA) by being engineered to hook users — including minors and vulnerable adults — into compulsive use whose risks to physical and mental health the company never properly assessed.
What does Brussels consider ‘addictive design’?
The list is familiar to anyone with a phone: infinite scrolling, videos that autoplay, constant push notifications and hyper-personalised recommendation systems, all tuned to maximise screen time. For the Commission, the problem is not each feature in isolation but the whole — an architecture that pushes towards compulsive use without Meta having assessed and mitigated those risks, as the DSA requires of very large platforms.
What could Meta be forced to change?
The changes on the table are concrete: switching off features like autoplay and infinite scroll by default, implementing effective screen-time breaks, and making the recommendation system less driven by pure engagement. The finding is preliminary — Meta can now present its defence before a final decision — but if confirmed, the fine can reach 6% of the company’s annual global turnover. At Meta’s revenues, that bill would make history.
The case slots into Brussels’ wider offensive against big tech, which we have been following since June’s record fines in the digital sovereignty standoff. Still, this Friday’s message is new: for the first time, the target is not what the platforms show, but how they hold us inside. If the feed never ends, says Brussels, that is not chance — it is engineering. And engineering is now regulated.
By Oliver Grant
Image: InvadingInvader / Wikimedia Commons (CC BY-SA 4.0)