AI turns to efficiency: the end of 'bigger is better'
Companies are swapping 'tokenmaxxing' for cheaper models. Some have already moved entirely to low-cost alternatives.
For years, the rule in AI was simple: bigger is better, burn whatever tokens it takes. That phase is fading. Companies have started looking at the bill and asking whether they really need the priciest model for every task, or whether a cheaper one will do.
The case that got people talking came from startup Lindy, whose CEO switched off Anthropic’s models and moved 100% of its traffic to DeepSeek, a Chinese company offering open-weight, far cheaper alternatives. It’s not a one-off: it’s the symptom of a shift.
Why it matters here
For Portuguese developers and businesses, this efficiency race is a gift. It means falling prices, more competition and the chance to test AI without torching the budget. The trick becomes choosing the right model for each task, rather than reaching for the most powerful one by reflex.
It’s an old lesson, but it fits: it’s not the size of the engine, it’s knowing how to drive.
See also: the new GPT-5.6 and Microsoft’s models. More on the alternative at DeepSeek.
Illustrative · Photo: panumas nikhomkhai / Pexels