The new Siri is here — just not on your iPhone in Portugal
Apple confirmed it: thanks to EU rules, the AI Siri won't reach EU iPhones with iOS 27. Here's the why, minus the drama.
Good news and a catch, all in the same announcement. Apple finally showed off its AI-charged Siri — and then warned that it won’t reach iPhones in the European Union with iOS 27.
The culprit, Apple says, is the Digital Markets Act (DMA), the EU rules forcing big tech to open its systems to rivals. The company claims it couldn’t find a way to ship the new Siri here without clashing with those requirements, and regulators didn’t accept the fixes it proposed. The result: on EU iPhones and iPads, AI Siri is on hold.
What it means in practice
If you’ve got an iPhone in Portugal, you’ll be able to install iOS 27 in September — just without the headline feature. Oddly, on the Mac and Vision Pro the new Siri does arrive in the EU; it’s specifically phones and tablets left out, for now.
It’s the familiar tug-of-war between Brussels and Silicon Valley. Europe wants more open markets; Apple wants to control the experience. Caught in the middle, the European user waits. It’s not the end of the world — but it’s a reminder that in tech, where you live still decides what you get.
Illustrative · Photo: Mockup Photos / Pexels