Apple sold $57.6bn of iPhones in John Ternus's first quarter. China grew fastest
In the quarter to 26 September, the first full one with John Ternus as CEO, Apple's revenue rose 11.7% to $114.5bn and profit reached $30.7bn. The iPhone brought in half of it. Apple's own regional tables show Greater China up 21%, ahead of the Americas (10.2%) and Europe (11.5%).
Apple took in $114.5bn between July and September, 11.7% more than a year earlier, and made $30.7bn in profit. It was the first full quarter with John Ternus as chief executive, a job he has held since 1 September, when Tim Cook moved up to chairman.
That closes fiscal 2026 at $479bn, the best year in the company’s history, according to Apple’s results announcement.
Half of it is iPhone
The iPhone brought in $57.6bn, up 17.5%. Run the numbers and that’s 50.3% of everything Apple sold. The Mac sped up too ($10.8bn, +23.7%), services reached $31.6bn (+9.8%), and only two lines shrank: iPad (−10.4%) and wearables, home and accessories (−7.9%).
The map is the surprise
In the financial tables Apple publishes alongside the results, Greater China brought in $17.5bn, against $14.5bn a year earlier. That’s 21% growth, the fastest of any region. The Americas rose 10.2%, Europe 11.5%, and Japan actually slipped 1.4%.
Over the full year the gap is wider still. China went from $64.4bn to $82.4bn, up 28%, and now accounts for 17% of Apple’s sales. After two years of “Apple is losing China” headlines, that’s a real turnaround.
One caveat for readers in Portugal: Apple’s “Europe” isn’t just Europe. It also covers India, the Middle East and Africa, so it says little about what’s happening in shops in Lisbon or Porto.
What comes next
Apple expects the Christmas quarter to grow 7% to 10% and to be its biggest ever for revenue. This quarter’s 47.9% gross margin was flattered by refunded tariffs, worth about a percentage point and five cents of earnings per share. Apple says it has now received most of what it was owed, so that boost won’t come round again. Shareholders get a 27-cent dividend on 16 November.
By Beatriz Mota
Image: Amy Osborne / © European Union 2026 – Source: European Parliament