AliExpress just got a record 550-million-euro fine from Brussels over illegal products
The European Commission fined AliExpress 550 million euros, the biggest Digital Services Act penalty yet, for failing to detect and remove illegal and counterfeit products.
The European Commission fined AliExpress 550 million euros on Monday — the biggest penalty ever issued under the EU’s Digital Services Act. Brussels’ conclusion, after a 28-month investigation, is blunt: the Alibaba-owned marketplace systematically failed to detect and remove illegal, unsafe and counterfeit products sold to European consumers.
Why was AliExpress fined?
Because, according to the investigation, unsafe toys, dangerous cosmetics and counterfeit goods stayed on sale for weeks even after being flagged by the company’s own detection system. Brussels found that AliExpress badly underestimated the human moderation team needed for the volume of listings — the details are in the decision published by the European Commission.
What happens next?
AliExpress has already said it will appeal, calling the fine disproportionate. But the clock is running: the company has until 20 October to submit a plan fixing the failures identified, and the Commission then gets two months to validate it and set an implementation timeline.
For anyone shopping on AliExpress in Portugal — and that is a lot of people — nothing changes immediately. Over time, the pressure is for plenty to change: fewer dubious products in the catalogue and faster takedowns when something goes wrong. It has been a bruising month for China’s tech champions in the West, coming just days after Kimi K3 rattled the AI trade with its record-sized open model.
If the appeal fails, the 550 million goes down in history as the DSA’s first real bite. Brussels took its time — but it bit hard.
By Oliver Grant
Image: WrS.tm.pl / Wikimedia Commons (CC0)