61 million fans in three months pushed Live Nation past $10bn in revenue
The world's biggest concert promoter, which is selling U2's Lisbon stadium tickets, reported third-quarter revenue of $10.105bn, up 19%. Attendance grew at the same pace, and ticket sales for 2027 shows are already up by double digits.
Live Nation, the world’s biggest concert promoter and the owner of Ticketmaster, has just had its strongest quarter on record. Between July and September it sold shows to 61 million people and brought in $10.105bn, 19% more than a year earlier, according to the earnings release it filed with the US regulator on Thursday.
Operating income rose 13% to $892m. Concerts, the bulk of the business, made $8.746bn. Ticketmaster’s ticketing arm made $870m on 98 million fee-bearing tickets.
What each fan is worth
By our sums, concert revenue divided by the quarter’s audience comes to about $143 a head. That covers the ticket, and also the beer, the T-shirt and the parking the company charges for at the venues it runs. The average hides a wide range: in Lisbon, the promoter is selling U2 tickets for the Estádio da Luz at between 95 and 533 euros, before you get to the VIP packages.
Attendance grew as fast as revenue, so the jump wasn’t simply about pricier tickets. Stadiums, arenas and amphitheatres are each selling around 15% more, or better, for 2026 shows, and the company’s own venues welcomed 26 million people in the quarter. Live Nation expects that figure to pass 75 million by December.
What comes next
The company says ticket sales for 2027 concerts are already up by double digits on the same point last year, and that it will open or buy ten venues of more than 3,000 seats before the year is out. Outside the US, arenas should deliver three quarters of the audience growth at its large venues. At European arenas, what each fan spends once inside rose by double digits.
Chief executive Michael Rapino made his familiar pitch: in a world of screens and AI, being there in person is the one thing nobody can copy. For anyone buying tickets, the takeaway is less romantic. With demand growing as fast as revenue, there is no sign that prices are coming down any time soon.
By Beatriz Mota
Image: Coolcaesar / Wikimedia Commons (CC BY 4.0)