B&B Hotels has teamed up with Casais to build hotels production-line style — the next one is rising in Amadora
B&B Hotels, Grupo Casais, CREE Buildings and First Properties launched an alliance to industrialise hotel construction across Portugal and Spain.
B&B Hotels wants to grow across Iberia at assembly-line speed — and it has picked Portuguese partners to do it. The hotel chain has formalised an alliance with Grupo Casais, CREE Buildings and First Properties to industrialise hotel construction in Portugal and Spain, turning what used to be one-off projects into a repeatable, scalable platform.
How do you build a hotel in eight days?
With hybrid timber and factory-made parts. CREE’s patented system has already proven itself: at the B&B in Guimarães, opened in 2023 with 95 rooms, structural assembly took just eight days, delivery was 40% faster than conventional building and the carbon footprint fell by 60%. In Madrid, the B&B Tres Cantos repeated the recipe — 120 rooms assembled in 14 days, with 77% fewer on-site working hours. A third project of the kind is already under way in Amadora, on Lisbon’s doorstep.
What is new now is the scale and the money. First Properties joins as the capital partner, co-investing from day one and turning plots of land into operating, income-producing hotels — exactly the kind of certainty that institutional investors usually miss in ground-up hotel development. The move fits the strategy Casais has been building since launching the CREE Iberia platform with ACR to take industrialised construction into more sectors.
Why does this matter for Portugal?
Because tourism keeps asking for beds and construction keeps asking for workers. Methods that cut both deadlines and emissions are among the few answers that address both complaints at once — and Casais, founded in 1958 and present in 18 countries, closed 2025 with roughly a billion euros in revenue betting on exactly that. If hotels start going up in weeks, Portugal’s tourist-accommodation gap could shrink without turning every city into a permanent building site.
Image: Lopezsuarez / Wikimedia Commons (CC0)
