Gemini Omni Flash API: Google's AI video model opens to developers at $0.10 a second
Google has opened Gemini Omni Flash to developers via the Gemini API and AI Studio, priced at $0.10 per second of generated video. What it means for creators and businesses.
Gemini Omni Flash is now in developers’ hands. Since the end of June, Google’s video model has been available through the Gemini API and Google AI Studio, with pricing that’s easy to memorise: $0.10 per second of generated video. After May’s consumer debut at Google I/O, this is the step that takes Omni out of Google’s own app and into everyone else’s products.
How much does Gemini Omni Flash cost on the API?
Ten cents per second of output — a ten-second clip runs about a dollar. The model generates and edits video conversationally: hand it a photo, a text prompt, an audio clip or another video, describe the change in plain words, and the result comes back in seconds. If you’d rather not write code, Omni Flash remains available in the Gemini app for AI Plus, Pro and Ultra subscribers, and free of charge on YouTube Shorts.
What does it change for creators and businesses?
API access means any application — a marketing tool, a video editor, an e-commerce platform in Portugal — can generate made-to-measure video without building a model of its own. With Gemini now past 900 million monthly users across 230 countries, Google is turning AI video into a commodity, priced at roughly a coffee per minute of footage. Competitors may want to hold on to the script.
The usual question remains: the cheaper and easier realistic video becomes to fabricate, the more valuable the ability to tell real from synthetic. Europe’s regulatory answer is still being written.
See also: the Gemini Omni launch and what it can do. Technical details and pricing are on Google’s official blog and Google AI Studio.
By Oliver Grant
Image: Google