Getty and OpenAI make peace: licensed images inside ChatGPT
After months fighting over copyright, the stock-photo giant struck a deal with OpenAI. Its shares jumped more than 100%.
A twist in the world of images and artificial intelligence: Getty, the stock-photo giant, struck a deal with OpenAI to bring licensed content into ChatGPT. This from a company that spent months at war with AI firms over copyright. Investors reacted on the spot — Getty’s shares jumped more than 100% in a day.
It’s an interesting read. Rather than only fighting it out in court, Getty chose to also pull up a chair: if the models are going to use images anyway, better they be licensed and paid for. A path that could become a trend.
What changes for users
For the everyday user, the promise is visual content with its papers in order — licensed material, instead of the legal fog of “where did this image even come from?”. For creators and photographers, it’s the hope that AI starts paying for raw material rather than hoovering it up for free. It’s early days, but the signal is a good one.
By Oliver Grant
Image: Getty Images / Wikimedia Commons (public domain)