Every Portuguese region earned more from tourism in July except Greater Lisbon
Tourist accommodation took €923.7 million, up 4.9% on last July. Greater Lisbon's takings fell 2% and its revenue per available room dropped 7.3%, while the Alentejo grew almost 20%.
Portuguese tourist accommodation took €923.7 million in July, 4.9% more than in the same month last year. The figures landed on Monday, and they carry a detail that rarely makes the headline: revenue rose in every region of the country bar one.
In Greater Lisbon it fell 2%.
Small as a percentage, large as a signal. Greater Lisbon is the second biggest earner in the country, taking 21.2% of everything Portuguese accommodation billed that month. Run the published regional shares against the monthly total and Greater Lisbon comes out around €196 million, against €323 million in the Algarve, which on its own collects 35% of the lot. The North sits at roughly €130 million.
Where the money grew fastest
The Alentejo, comfortably. Total revenue there rose 19.8%, with the Setúbal Peninsula next on 10.9%. Both start from a far smaller base than the Algarve, but the direction has held for months now.
The measure that shows the split most clearly is RevPAR, the average revenue per available room whether or not anyone slept in it. Nationally it came in at €104.3, up 1.8%. The Algarve managed €151.4, Madeira €127.1, the Azores €122.6. The Alentejo posted the biggest rise at 14.6%. Greater Lisbon posted the only fall in the country, down 7.3%.
The American market turned
A good part of the explanation sits on the other side of the Atlantic. Nights booked by guests from the United States dropped 3.1% in July, only the second decline since the pandemic — the previous one, in February 2025, at least had a Carnival calendar effect to blame. That works out at 19,300 fewer American nights, and Greater Lisbon accounts for almost all of the gap: 16,900 fewer, a 6% fall. The North went the other way, adding 10,700.
Everything else held up. Britain remains the largest source market with 18.4% of foreign nights and growth of 3%. Germany rose 5.3% after a negative June, and Poland grew fastest of the top ten at 10.8%. France fell hardest, down 5.9%.
July brought 9.6 million nights in total, up 2.1%, and 3.4 million guests, up 1%. Set those against the 4.9% revenue rise and you have the shape of the year: Portugal is hosting slightly more people than twelve months ago and charging them noticeably more. The average rate for an occupied room was €154.9, up 3.2%.
We wrote earlier this month about the market that propped up June, and July tells the same story by a different route. It also builds on June’s revenue record set on fewer foreign nights — the money has been outpacing the beds all summer, and in July it did so almost everywhere except the capital.
The figures come from Statistics Portugal, which publishes this monthly read on the sector.
By Beatriz Mota
Chart: Tugadaily · our maths from INE regional shares